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- mar-6816 - marketing-strategy
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MAR 6816
Marketing Strategy
A study of strategic marketing planning and problem-solving processes as practiced by the modern market-oriented firm. The course is designed to develop marketing problem-solving, decision-making, and planning skills through the extensive use of case analysis.
Units: 3.0
Prerequisites:
MAR 6815 - Marketing Management