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    University of South Florida-Main Campus Course Info

    Tampa, Florida•

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    Course Info

    Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
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    MAR 7555

    Consumer Behavior Theory

    This course investigates the interrelationships and applications of behavioral science theories, concepts and methodologies to problems of understanding group as well as individual behavior in the market place.

    Units: 3.0

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