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- mar-7635 - advanced-marketing-research-design-and-technique
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 7635
Advanced Marketing Research: Design and Technique
An intensive study of the theoretical, conceptual, and methodological issues in survey and experimental marketing research. A review and expansion of advanced marketing data analysis methods.
Units: 3.0
Prerequisites:
QMB 7566 - Applied Multivariate Statistical Methods
and
QMB 7565 - Introduction to Research Methods