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- mar-7667 - marketing-models-and-strategy-applications
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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MAR 7667
Marketing Models and Strategy Applications
A model-building approach to the management of marketing. Includes models developed to aid in the design, implementation, and evaluation of corporate marketing strategies; information systems and marketing audits; and the interrelationships of economic, quantitative, and behavioral disciplines that provide the structure and tools necessary to develop and implement marketing decision support systems.
Units: 3.0