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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

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MMC 4420

Research Methods in Mass Communications

An introduction to the theory and practice of quantitative and historical research methods as applicable to the study of media and mass communications. Emphasis on survey research, evaluation of data, and report writing.

Units: 3.0

Prerequisites:
MMC 3602 - Mass Communications and Society
and
MMC 2100 - Writing for the Mass Media