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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

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PHC 6705

Formative Research Methods in Social Marketing

This course is designed to familiarize students with the basic principles and techniques in conducting formative research for social marketing program development. The major topics covered include: principles of formative research design, qualitative data collection methods, interviewing techniques, qualitative data analysis, survey design, pretesting, and implementation, ethical principles and protection of human subjects.

Units: 3.0

Prerequisites:
PHC 6411 - Introduction to Social Marketing for Public Health