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- phc-6716 - advanced-formative-research-methods
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PHC 6716
Advanced Formative Research Methods
This course gives students an advanced, applied perspective of formative research methods. The focuses on: survey design; online quantitative research; translating findings into social marketing strategy; and applied data reporting techniques.
Units: 3.0
Prerequisites:
PHC 6705 - Formative Research Methods in Social Marketing