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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

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PHC 6725

Focus Group Research Strategies

This course is an intensive overview of focus group procedures in the public health environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews. The course will examine unique methodological characteristics of focus group interviews, identify emerging trends, and explore areas of appropriate and inappropriate use.

Units: 3.0