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- pur-3000 - principles-of-public-relations
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PUR 3000
Principles of Public Relations
The underlying theory and professional practice of public relations within corporate and institutional structures and its vital role in society; ethical standards of practice, and relationships of the practice to the public media; public relations problem-solving process.
Units: 3.0
Prerequisites:
MMC 3602 - Mass Communications and Society
and
MMC 2100 - Writing for the Mass Media