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- pur-4100 - writing-for-public-relations
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PUR 4100
Writing For Public Relations
Techniques for creating effective written public relations communications to achieve organizational goals, including news releases, proposal letters, broadcast scripts, and memos. Exercises based on case study scenarios.
Units: 3.0
Prerequisites:
PUR 3000 - Principles of Public Relations
and
JOU 2100 - Beginning Reporting