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- pur-4401 - public-relations-issues-practices-and-problems
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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PUR 4401
Public Relations: Issues, Practices and Problems
The theory of public relations practice and its application in the real world. The role of the public relations practitioner in business, government, and social institutions, and the nature of specialized areas of the practice. Identification of public issues, analysis of potential impact on organizations and development of strategies to deal with them successfully and responsibly. Communication techniques and trends.
Units: 3.0
Prerequisites:
PUR 3000 - Principles of Public Relations