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- scm-4210 - marketing-logistics-and-physical-distribution-management
University of South Florida-Main Campus Course Info
Tampa, Florida•
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Course Info
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SCM 4210
Marketing Logistics and Physical Distribution Management
A study of logistics in the marketing of goods and services. Includes a description and analysis of the logistics environment as well as components of the physical distribution system with emphasis on information flows and the application of quantitative techniques used in establishing and controlling customer service levels.
Units: 3.0
Prerequisites:
MAR 3023 - Basic Marketing