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University of South Florida-Main Campus Course Info

Tampa, Florida

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


SPB 6719

Sport and Entertainment Marketing Strategy

Provides an historical overview of sport marketing and examines the application of marketing principles to collegiate and professional sport and sport-related organizations.

Units: 3.0

Prerequisites:
MAR 6815 - Marketing Management