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University of Vermont Course Info

Burlington, Vermont

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


BSAD 153

Consumer Behavior

Exploration and analysis of research evidence from marketing and behavioral science relevant to a theory of consumer behavior. Emphasis also given to research methodologies.

Units: 3.0

Prerequisites:
BSAD 150 - Marketing Management